The Weeknd | False Alarm

After successfully working with Lady Gaga at the Grammy’s my team reached out to the Weeknd via Republic Records and XO to ask him one simple question: If you could pick an intel technology to use creatively, what would you do? The Weeknd responded, choose drones, then teamed up with Hardcore Henry director Ilya Naishuller, to make a first person POV music video for the song False Alarm. This shoot was an incredible journey and took a week of night shoots in LA to wrap production.

Role: Producer

Here is behind the scenes video that details how the video was made.

The official video for the song was presented on the official Vevo-account for the Weeknd on October 13, 2016.