For this launch rather than having one event and releasing all materials at once we choose to create a continual cadence of announcements about the product until it ultimately arrived in stores. We named this go-to-market strategy “rolling thunder” and it was great to be a part of it. Below are several of the assets I created with Flavio Maciel Menezes for the launch.
Role: Creative Director and Editor
AXG Marketing: Ryan Shrout
Intel Fellow: Tom Peterson
Project Manager: Antal Tungler
Alchemist Product Lead: Nan Huang
Creative Directors: Thomas Green and Flavio Maciel Menezes
Production Team: Intel Studios (Angelo Taylor, Sean Visser, Kevin Feusier)
3D Animation: Flavio Maciel Menezes
Producer and Editor: Thomas Green
Demo Support: Dmitry Ivanov