Intel® Arc™ A-Series Graphics for Laptops

The Intel Arc Mobile launch was a first for many things. It was the first time intel released a discrete graphics product family, the first time intel disclosed the shroud of its first GPU and also the first time I was given the opportunity to lead video creation for an intel event. These are the stand-alone assets I created with Flavio Maciel Menezes for the product launch.

My Role: Creative Director, Producer and Editor.

Shroud Reveal

Event Opening

Mobile Announcement

Deep Link Demos

Intel® Deep Link Technology was one of the big tech features for this launch. Deep link harnesses the power of both the CPUs and GPUs to unleash new levels of performance and efficiency. Here are those videos:

Deep Link

Dynamic Power Share: Intelligent Performance Boosts

Hyper Compute: Accelerated Multi-GPU Creation

Display Shift

Gaming

Demo Videos

Arc Mobile Demos

XMX Accelerated Creation: Create Smarter with AI

Breathe new life into old videos, with fast video enhancements powered by XMX acceleration in Topaz Video Enhance AI.

AV1 Game Streaming: The Future of Video

Intel Arc is the world’s first GPU with hardware-accelerated encoding for AV1, the next-gen and royalty-free video codec.

Xe Super Sampling: AI-Enhanced Upscaling

Intel XeSS takes your gaming experience to the next level with AI-enhanced upscaling enabling more performance with high image fidelity.

Testimonial

Intel Arc Control Tutorial

CREDITS

General Manager Graphics Marketing: Martyn Stroeve
Alchemist Product Marketing Lead: Nan Huang
DeepLink Product Marketing Manager: Caton Lai
Creative Directors: Thomas Green and Flavio Maciel Menezes
Producer and Editor: Thomas Green
3D Animation: Flavio Maciel Menezes
Arc Control Editor: Anthony Ferraro and Thomas Green